Module 2: Media and Messages:
Building a Foundation of Communication Skills
Media and Messages engages students in addressing a variety of communication challenges encountered by a fictional food chain called Quick 'n Tastee—a company that is expanding its product line through a partnership with a company based in another country. As employees of Quick 'n Tastee, students select a new line of food, decide on the best locations for introducing their new line, prepare to interview potential employees, analyze styles of communication appropriate for different contexts, develop logos and slogans, and plan an ad campaign. In an ongoing assignment, students analyze advertisements to discover ways that the media communicate messages.
The goal of Module 2 is to introduce students to communication issues in the workplace. The Quick 'n Tastee scenario provides the context in which students learn and apply a variety of written and verbal workplace communication skills, such as summarizing and organizing written and verbal information, giving and receiving feedback, writing and speaking persuasively, writing and then revising a short report, and making oral presentations. Students develop an awareness of issues of diversity in communication and the importance of shaping information for a specific audience and purpose. Students also practice developing communication skills using presentation software.